Firstly let me start by saying it's too early for detailed information on this bag, but here's what I know so far:

• The pink bag at first glance looks like a Speedy but on closer inspection it's the SC (Sofia Coppola) bag
• It's part of the Resort 2013 Collection which is generally available Oct/Nov
• It was also shown in Brown 

Ok I know that's not much to go on right now so I'll be sure to update you on this beauty as more information becomes available.

Edit

You can find an update on this collection here