Firstly let me start by saying it's too early for detailed information on this bag, but here's what I know so far:

• The pink bag at first glance looks like a Speedy but on closer inspection it's the SC (Sofia Coppola) bag
• It's part of the Resort 2013 Collection which is generally available Oct/Nov
• It was also shown in Brown 

Ok I know that's not much to go on right now so I'll be sure to update you on this beauty as more information becomes available.

Edit

You can find an update on this collection here

Arriving in stores shortly (if not already) the Louis Vuitton Pre-Fall 2012 collection features at it's core the classic Papillon but with a twist.  First released in 1966 the Papillon is this year reinterpreted in a debossed calf skin and available in two sizes. The Neo Papillon PM retails for £1790 is available in Brown only and measures in at 10.2" x 5.9" x 5.9", The Neo Papillon GM retails for £2230 and has the option of two colours; Green and Black.  The GM model measures 13.8" x 8.7" x 8.7"

Louis Vuitton Monogram Revelation Neo Papillon PM

Louis Vuitton Monogram Revelation Neo Papillon GM

The Pre-Fall collection also features vintage military inspired shoulder/clutch bag crafted in deerskin and finished with silver hardwear and chain strap, the Pochette Chaine is available in two colour ways, Navy and Beige and retails for £1960.  The Pochette Chaine is a perfect day-to-night bag measuring 8.3" x 5.9" x 2.4"

Louis Vuitton Pochette Chaine

The final bag in the collection is the Pochette Chaine Renard, a soft fox fur in a deep forest-y green which bears the retail price £3550 and the same dimensions as the Pochette Chaine above.

Louis Vuitton Pochette Chaine Renard

Pics: Louis Vuitton